How to get your business recommended by ChatGPT
More people now ask an AI assistant "who's the best ___ in KL?" instead of scrolling Google. Here's how to make sure your business is the one it names.
This is called GEO — Generative Engine Optimisation. It's the AI-era cousin of SEO, and right now almost no Malaysian small business is doing it. That's the opportunity.
Why this matters now
When someone asks ChatGPT, Gemini or Perplexity for a recommendation, the assistant doesn't show ten blue links — it gives a short list of names, sometimes one. If your business isn't in that answer, you're invisible to that customer. Being early here is a genuine head start.
1. Make your facts crystal clear
AI models pull from text they can read confidently. State plainly, on your site, who you are, what you do, where you operate and who you serve. Avoid burying key facts inside images or vague marketing language.
2. Add structured data
Schema markup is a behind-the-scenes label that tells machines exactly what your business is — name, services, location, reviews. It helps search engines and AI alike understand and trust your information.
3. Write in a question-and-answer style
Language models love clear Q&A. FAQ sections, definitions and direct answers to real customer questions are exactly the kind of text that gets quoted in an AI response.
4. Be consistent everywhere
Your business name, address and details should match across your site, Google Business Profile, directories and social pages. Conflicting information makes AI less confident about citing you.
5. Add an llms.txt file
Just as robots.txt guides search crawlers, an llms.txt file offers AI crawlers a clean, machine-readable map of your most important pages. It's an emerging standard — and easy to add.
6. Track your mentions
Periodically ask the major AI assistants the questions your customers would ask, and note whether you appear. It's the GEO equivalent of checking your Google ranking, and it shows what's working.
Frequently asked questions
What is GEO, simply?
Structuring your site and content so AI assistants understand, trust and recommend your business when people ask them questions.
Can anyone guarantee I appear in ChatGPT?
No — like Google rankings, it can't be guaranteed. You can make your business far easier for AI to find, understand and cite, and track mentions over time.
Want to show up in AI answers?
We'll audit where you stand today and put a GEO plan in place.
See AI visibility (GEO)