Case study · E-commerce
Tripling online sales for a skincare brand
A growing Malaysian skincare label had great products but a slow, dated store that buried them. We rebuilt the experience end to end. (Illustrative example.)
3×
Online sales in 4 months
0.8s
Load time, down from 4.2s
+162%
Organic traffic
Glow Skin · store
The challenge
The old store ran on a bloated theme with a dozen overlapping plugins. Pages took over four seconds to load on mobile, the checkout had five steps, and nothing was structured for search. Shoppers were dropping off before they reached the cart.
What we did
- Rebuilt the store on a lean WooCommerce setup with a custom, mobile-first design focused on the product and the "add to cart" action.
- Cut load time from 4.2s to 0.8s with caching, image optimisation and a plugin clean-up.
- Streamlined checkout from five steps to two, with local payment options shoppers trust.
- Built an SEO foundation — product schema, fast pages and bilingual content — then layered a focused Google Ads campaign on top.
The result
Within four months, online sales tripled, organic traffic was up 162%, and the bounce rate on mobile fell sharply. The brand now adds new products to a store that's fast, findable and built to convert.
"Our store finally feels as good as our products. Sales speak for themselves — and the team actually explains things in plain language."
Founder · Skincare brand, Selangor
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