Google Ads that bring you customers, not just clicks
We run your Search and Performance Max campaigns — keyword research, ad copy, bid strategy, conversion tracking and monthly reporting. You set the budget; we make it work.
These are the situations that bring most businesses to us for Google Ads help
“We are spending every month but can't tell which keywords are actually working”
Clicks on the dashboard, zeros in the enquiry inbox. Without conversion tracking connected, you're measuring the wrong thing. You can't optimise what you're not measuring.
“We set up the ads ourselves, spent RM2,000 in two weeks and got nothing”
Starting without negative keywords, proper match types and conversion tracking is the most expensive Google Ads lesson. The platform will spend your budget efficiently — on the wrong audience.
“Our cost per click keeps rising but results keep dropping”
Usually this means a poor Quality Score — your ads and landing page aren't closely matched to search intent. Google charges more for poor relevance. Fixing structure lowers cost more than raising the bid.
“Our ads send people to our homepage and then they just leave”
The most common setup error. Ads that send traffic to a homepage with 12 things to click instead of one clear action will always underperform. A dedicated landing page per campaign is non-negotiable.
Full-service campaign management
Campaign setup
Search and Performance Max campaigns built around your products and services.
Keyword strategy
We research what your customers actually type — and bid on the terms that convert.
Ad copywriting
Headlines, descriptions and calls-to-action written to earn clicks from the right people.
Conversion tracking
Google Tag Manager setup so every call, form fill and purchase is attributed correctly.
Ongoing optimisation
Weekly bid adjustments, negative keyword pruning and A/B testing to lower your cost per lead.
Monthly reporting
Plain-English report covering spend, clicks, conversions and what we're doing next month.
Clear steps, no guesswork
Audit
We review your website, competitors and industry keywords to build the right strategy.
Setup
Campaigns, ad groups and tracking configured — ready to go live within a week.
Launch
Ads go live. We monitor closely in the first two weeks and make fast adjustments.
Optimise
Monthly review, budget reallocation and ongoing improvements to keep improving results.
Management fee
Management fee only — ad spend is separate and set by you.
- Campaign setup & targeting
- Keyword research
- Ad copywriting
- Conversion tracking
- Weekly optimisation
- Monthly report
- Recommended ad spend: RM500–1,000/mo
How Google Ads actually works — and how not to waste your budget
Google Ads is an auction that runs billions of times a day. Understanding how it determines who shows up — and who pays what — is the difference between a campaign that returns RM5 for every RM1 spent and one that drains your budget on the wrong audience.
The ad auction: it's not just the highest bid
When someone searches on Google, an automated auction runs in milliseconds. Your ad's position is determined by Ad Rank — a combination of your maximum bid, your Quality Score (how relevant your ad and landing page are to the search), and your expected impact. A highly relevant ad with a RM2 bid can outrank a poorly matched ad at RM5. Quality wins over budget every time.
Search vs Display vs Performance Max
Search ads appear when someone actively types a relevant query — highest intent, best for direct conversions. Display ads are banner images across the Google Display Network — good for awareness. Performance Max uses AI to show ads across all Google channels automatically. For most Malaysian SMEs starting out, Search campaigns deliver the clearest, most controllable results.
Conversion tracking: the most important setup step
Without conversion tracking, you're flying blind. You can see clicks and impressions — but not which keywords actually produced an enquiry, phone call or sale. Google's smart bidding strategies (Target CPA, Maximise Conversions) are useless without conversion data to learn from. Setting up tracking via Google Tag Manager is the first thing we do before spending a single ringgit on ads.
Realistic budgets for Malaysian businesses
Google Ads costs vary enormously by industry. Legal, financial and property keywords can cost RM20–60 per click in Malaysia; retail and F&B can be RM0.50–3. We recommend RM500–1,000/month ad spend to gather meaningful data and see results within 4–6 weeks. Below RM300/month it's hard to run statistically valid tests. The management fee covers strategy and optimisation; ad spend goes directly to Google.
Negative keywords: the most underused tool
Just as important as what you bid on is what you exclude. Negative keywords stop your ads appearing for irrelevant searches — "free", "DIY", competitors' names, job seeker queries. Without a negative keyword list, a significant portion of every Malaysian business's ad budget goes to clicks from people who were never going to buy. We build comprehensive negative keyword lists before launch and refine them weekly from the search terms report.
Common questions
What's the minimum ad budget?
We recommend starting with at least RM500/month in ad spend. This is separate from our management fee and paid directly to Google.
How soon will I see results?
Most accounts show clear data within 2–4 weeks. Significant ROI improvements typically follow in months 2–3 once we've optimised the data.
Can you manage an existing Google Ads account?
Yes — we audit your account, clean up wasted spend and take over management from there.
Do you handle Shopee or Facebook ads too?
Not yet — we focus on Google Ads so we can do it really well. For social media ads, see our Social Media service.
Ready to run Google Ads that convert?
Tell us about your business and budget — we'll suggest the right campaign approach.
Start now